What is Marketing Management?

Marketing management is a program for undergraduate students which prepares them for their future career in the marketing field. Marketing management is a subject of commerce which targets on the methods for planning, techniques and method of managing for marketing. Marketing management is about how to do the marketing, it means how to sell products and how to increase sale, how to compete with competitor in the marketing field, how to attract buyers, how to do advertise for product, this is the course which takes student to the height through syllabus in the development of marketing management.

In this course, the management aims at looking for research, quality management, looking about the laws and rules, ethics of environment of marketing. In this program marketing management tells thinking skills and these skills are told by the real-life case studies, by practical principles of marketing. These students abilities are developed by these case studies. These case studies help in developing their abilities which enables to do good marketing work for an organization.

WHAT IS THE IMPORTANCE OF MARKETING MANAGEMENT?

Marketing Management is very important if we choose the career of a marketing executive. Depending upon the skills and experience people can start their career as marketing manager in the time period of month or year.

It’s a diverse career choice: In this marketing management there are many career choices in this we can do any work like data-based research, the interactive task of selling, analyse of consumer behavior, there are several opportunities. Career choice is diverse we can choose any career.

Marketers are always in demand: The marketing field can not be out of trend. The economy, business and market will be in demand till the time .the profession of marketing will be in demand always. It provides skill expertise with this expertise can work in any marketing professional.

There’s work in many Fields: Marketing has many fields .there is not one field there are many Fields like selling, advertising, quality management, research, law and ethics etc. Marketing management also works in the third sector. It is also needed by non-profit organizations.

WHAT ARE THE CAREER OPPORTUNITIES IN MARKETING MANAGEMENT?

Marketing management, students can expect to get a job in the following areas:

1.       Marketing Management

2.       Brand Management

3.       Asset Management

4.       Corporate Sales

5.       Market Research

6.       Sales Management

7.       Media Planning

8.       Product management

9.       Digital Marketing

10.   Promotional Campaigns

Which companies hire marketing managers?

Marketing companies, advertising agencies, FMCG companies, IT companies hire a marketing manager and many prime recruiters for marketing managers are Sony. Exim, Ranbaxy, Spencer’s etc.

What are the goals or objectives of marketing? 

  The total objective of the company is marketing. Creating customer is the aim of business. The marketing management analysis the outer and internal environment and it helps in achieving marketing and company aims. For customers, the company take the decision to full fill the need and satisfaction of customers. the decisions are basically on the production, price of the product, about the place and peroration.the goals of the organization, are fulfil are reorganized by these decisions that are properly put in action. the satisfaction of consumers decide the profitably of the company and the margin of product and services on sales. The objective of the company is to attract new customer and retain old customers.

What are the disadvantages of marketing management?

The cost is the disadvantage in marketing management

The cost incurred in advertisement and marketing.

If management target wrong audience the wastage of money will be there .it is important for management to research before incurring costs.

Print Advertising: 
It is too expensive The company expend more cost in an advertisement through magazines, newspapers, it advertises to wide customers.so it becomes too expensive .it increase the expense of the company.competition is also a disadvantage for a company. If one company launch one scheme and competitor company launches the same scheme it can cause loss to company and cost mistake.it is difficult for a customer to hold advertisement in mind because it prints in once in a month.

Television and radio Marketing: 
The disadvantages of Television and radio are that for all audience we have to advertise in wide through television, radio, magazine, newspaper etc. We will put more money in the wide advertisement it incurs more cost so it is a disadvantage for the company.

Telemarketing: 
the spam calls which decrease the companies marketing people harshly behave in telemarketing.